Jul9Written by:SuperUser Account
7/9/2010 8:43 AM 
MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, and GuestMetrics, Inc., a leading provider of customer insight solutions for the hospitality industry, have collaborated to build and deploy a new iPhone® business intelligence application for the hospitality industry. GuestMetrics collects volumes of point-of-sale restaurant data and provides beverage, alcohol, and food suppliers with actionable insights into consumer behavior.
GuestMetrics' iPhone app provides beverage suppliers and distributors with data on restaurant guests' purchasing behavior at the transaction-level. Built using MicroStrategy Mobile, the app provides detailed insights into consumer spending, consumption preferences, menu pairings, and overall beverage brand health. With convenient access to this valuable information, beverage suppliers and distributors can better understand consumer purchasing patterns and make data-driven decisions as they evaluate product performance, plan consumer promotions, and market new products. A demonstration of the GuestMetrics iPhone app can be viewed at http://www.microstrategy.com/mobile/iphone.
MicroStrategy Mobile enables companies to easily extend graphs, grids, enterprise reports, and information dashboards to the iPhone and iPad. MicroStrategy Mobile is designed to take full advantage of the multi-touch interface and sensor capabilities of mobile devices to enhance the business intelligence user experience.
"Our new iPhone app is a game-changer for our clients, giving them a competitive edge and transforming the way they work," stated Brian Barrett, President and CEO of GuestMetrics. "We are delighted to offer our clients this powerful new mobile BI app that enables them to access data anytime, anywhere to make strategic business decisions."
"GuestMetrics was an early adopter of MicroStrategy Mobile, and immediately recognized the value of providing its clients with 24/7 access to critical business data," said Sanju Bansal, MicroStrategy's COO. "MicroStrategy Mobile enables companies to build highly-focused mobile apps that address specific business questions, while leveraging the native features of the iPhone for a faster and more intuitive user experience."
source: http://www.prnewswire.com/news-releases/guestmetrics-and-microstrategy-build-iphone-business-intelligence-application-for-the-hospitality-industry-98015184.html